What You Put In Your Body Matters
At Naked Fries, we believe the best foods are the ones that leave you feeling better after eating them, not worse. French fries may seem simple, but the quality of what goes into them can vary dramatically.
Most French fries on the market, including many restaurant fries, fast food fries, and conventional frozen fries, are made with industrial seed oils, heavily refined salts, and commodity potatoes chosen for yield rather than flavor or quality. These ingredients are inexpensive and easy to mass-produce, but they aren’t always the best choice for taste, simplicity, or ingredient integrity.
Naked Fries was created with a different philosophy: use fewer ingredients, choose better ones, and prepare them the right way.
Instead of deep frying in industrial oils, Naked Fries are carefully baked and prepared with just three real ingredients.
That’s it.
Every bag of Naked Fries contains:
- Kennebec Potatoes
- Avocado Oil
- Redmond Real Salt
No seed oils. No preservatives. No unnecessary ingredients.
Just fries made the way they were meant to be eaten.
What's Inside
Three Ingredients.
No Compromises.
Most frozen fries are made with cheap oils, commodity potatoes, and a list of additives you can't pronounce. We took a different approach — three real ingredients, chosen for quality, nothing else.
Ingredient 01
The Potato
Kennebec
Potatoes
The gold standard for great fries.
Not all potatoes are created equal. The type of potato used has a huge impact on how fries taste and cook. We chose Kennebec potatoes, a variety widely considered one of the best in the world for making French fries.
Kennebec potatoes have a natural balance of starch and moisture that allows fries to cook crispy on the outside and fluffy on the inside. Many large food manufacturers instead use commodity potatoes bred primarily for high yield and storage durability — not eating quality.
Kennebec potatoes are known for their clean potato flavour and excellent texture, making them a favourite among chefs and restaurants. When the main ingredient of your product is potatoes, the potato itself matters.
Ingredient 02
The Oil
Chosen Foods
Avocado Oil
A better oil for cooking.
Most frozen fries are cooked in inexpensive seed oils — soybean, canola, corn, or generic "vegetable oil." These are chosen for cost and scale, not quality. Many are highly refined and heavily processed, involving multiple industrial steps before they reach the final product.
At Naked Fries, we use Chosen Foods Avocado Oil — a premium oil known for its high heat stability, clean flavour, and minimal processing. It performs exceptionally well at high cooking temperatures while preserving the natural taste of the potatoes.
Chosen Foods has built a strong reputation for rigorous sourcing and quality standards. When an oil is used to cook every single fry, the quality of that oil matters. That's why Naked Fries are made with Chosen Foods Avocado Oil — never industrial seed oils.
Ingredient 03
The Salt
Redmond
Real Salt
Simple, ancient, and unrefined.
Salt may seem like a small ingredient, but it plays an important role in how food tastes. Most conventional table salt is heavily refined — removing naturally occurring trace minerals and often adding anti-caking agents. The result is a very uniform product designed for industrial food production, not flavour.
We use Redmond Real Salt, an ancient sea salt sourced from a natural mineral deposit in Utah. Minimally processed and harvested directly from its natural source, it retains trace minerals that contribute to a clean, balanced flavour — seasoning food naturally without overpowering the ingredients it touches.
When your product contains just three ingredients, the salt matters more than ever.
Every bag contains
01
Kennebec Potatoes
Premium variety. Clean flavour. Perfect texture.
02
Chosen Foods Avocado Oil
High heat stability. Never seed oils.
03
Redmond Real Salt
Ancient sea salt. Minimally processed.
Nothing else.
The Difference
Why Naked
Fries Are
Different
Most frozen fries are designed for efficiency and cost — produced using the cheapest oils, the most scalable ingredients, and processes built to maximize margins. Quality comes second to what is easiest and most profitable to manufacture.
Naked Fries was created with a different philosophy. Humans first. Always. We believe the food people eat should be made with the same level of care we would want for ourselves and our families.
That means choosing better ingredients, even when they cost more. Prioritising quality over convenience. Refusing to sacrifice integrity for margins.
By focusing on the quality of every ingredient, Naked Fries brings fries back to what they were always meant to be — simple, satisfying, and made with ingredients you can trust.
Because great food shouldn't require shortcuts.
Joey & Lauren Grazioso
Founders, Naked Fries
Founders, Naked Fries
Meet the Graziosos
It started with a mental toughness challenge, and it turned into so much more. Meet Lauren and Joey Grazioso — wife and husband, life enthusiasts, and founders of Naked Fries.
In 2022, we decided to embark on the #1 mental toughness challenge in the world, 75-Hard. Founded by Andy Frisella, this challenge has countless testimonies behind how it completely alters one's habits, discipline, and life if followed day-after-day for 75 days:
- Pick a diet and stick to it
- No alcohol consumption
- Complete 2 workouts per day (at least 1 outside regardless of conditions), for 45 minutes each
- Read 10 pages of a personal development book each day
- Drink at least 1 gallon of water
- Take progress pictures daily
Fail one of these things and you are back to day 1 — yes, even forgetting to take the pictures.
Upon picking our diets, the criteria we chose were simple: no seed oils and avoid highly processed foods. This led to an entirely new outlook on nutrition. We had revelation after revelation in how the same food could either be really "bad" or rather "good" for you. There is always balance in the universe — Ying and Yang.
We especially love pizza, French fries, and pasta. We thought we'd have to give up these things entirely during 75-Hard. However, we realized they could be healthy if we stuck to a few key principles:
- Use real, high-quality ingredients
- Limit the number of ingredients
- No additives, preservatives, or ingredients you cannot pronounce
- No seed oils
- Freezing alone is immensely powerful for sustained shelf life
We didn't see anything at the grocery store that met our criteria. So we went all-in on cooking everything for ourselves.
During this time, we realized French fries are pretty darn good with just 3 ingredients — and shelf life is still quite long (at least a year). After numerous iterations, the code was cracked and our special fries noticeably tasted better than anything found at a restaurant or grocery store.
The foundation for Naked Fries was born.
It's on all of us to create the better food alternatives we want our friends, family, and kids to consume — so that we can all wake up each day feeling strong and vibrant, and so that each second we are with each other, we can truly be present.
No one is going to save us. But the more we can introduce quality options to the marketplace, the more we can catalyze change. This change can take us beyond food.
Join us in our mission to enjoy tasty French fries guilt free and inspire others to take a chance and build something beautiful.
With Love,
The Graziosos
What We Stand For
Our
Values
Everything we do at Naked Fries comes back to these five values. They guide how we make our product, treat our people, and show up for our customers.
01
Humans First
We will never sacrifice quality, take shortcuts, or compromise value. With the AI boom on the horizon, AI can be an incredible tool — but we will always emphasize human relationships and human impact.
02
Freedom
The best way the marketplace improves is through people continuing to build and innovate. We have the freedom to build something special and choose how we spend our time and hard-earned money — and that drives us every day.
03
Do The Right Thing
When you do the right thing, the right things happen. There is no negotiation — we will always commit to doing the right thing, full stop.
04
Have Fun
We bring a level of fun to everything we do — especially the dry and menial tasks no one looks forward to. That inspired the name Naked Fries. Always remember: Eat Naked Fries, Look Good Naked.
05
One More
To create the best product, culture, and impact possible, we always go One More. One more batch, one more test, one more email, one more call, or one more fry. Shoutout Ed Mylett!
